Calvin Johnson Has the Best Hiding Place inside ESPN's SportsCenter

W+K and David Shane Present Another Look Inside the Bristol Office

Published On
Sep 09, 2013

Editor's Pick

Detroit Lions wide receiver Calvin "Megatron" Johnson didn't earn that nickname just anyhow. Wieden & Kennedy and O Positive's David Shane team up for another hilarious "This is SportsCenter" spot that features the football player living up to his name -- by using his special talent to hide from people he wants to avoid inside the Bristol campus. Special bonus: Watch his eye around the 15-second mark.

Credits

Date
Sep 09, 2013
Brand:
ESPN
Client:
ESPN
Agency:
Wieden & Kennedy-New York
Executive Creative Director/Production:
Scott Vitrone
Executive Creative Director/Production:
Ian Reichenthal
Creative Director:
Stuart Jennings
Creative Director:
Brandon Henderson
Creative:
Gary Van Dzura
Producer:
Orlee Tatarka
Associate Producer:
Blakely McKnight
Head of Content Production:
Lora Schulson
Executive Producer:
Temma Shoaf
Production Company:
O Positive
Director:
David Shane
Editorial:
Mackenzie Cutler
Visual Effects:
The Mill
Mix:
Sonic Union

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Project Type