A bad play gets worse when ESPN's Kenny Mayne flags it for SportsCenter
New campaign from Droga5 turns on-the-field bloopers into mini ads
Editor's Pick
A failed tackle leaves a football player face down in the mud in ESPN’s latest “SportsCenter” spot from Droga5. Things go from bad to lampooned-in-front-of-millions when an ethereal Kenny Mayne, who anchors the show, makes it clear that this failure will be featured prominently on “SportsCenter” that night, and not in a good way. It’s headed directly to the “Not Top 10.”
The spot is the first in the “That's Gonna Be on SportsCenter” campaign. Droga5 led concept, creative development and direction.
Like the hapless player, real athletes will also be subjected to real-time judgments, with “SportsCenter” graphic appearing during games when a Top 10 or Not Top 10 moment occurs. Themed GIFs will also appear in Giphy’s image library for fans to use.
Credits
- Date
- Sep 11, 2018
- Agency:
- Droga5-New York
- Creative Chairman:
- David Droga
- Chief Creative Officer:
- Neil Heymann
- Group Creative Director:
- Brandon Pierce
- Art Director:
- David Spradlin
- Copywriter:
- Evan Barkoff
- Design Director:
- Mark Yoon
- Designer:
- Erin Wilson
- Senior Project Manager:
- Laura Rothman
- Chief Creative Officer:
- Sally-Ann Dale
- Director Film Production:
- Jesse Brihn
- Executive Producer:
- Tricia Lentini Himot
- Associate Producer:
- Holly Schussler
- Director of Business Affairs:
- Jocelyn Howard
- Senior Business Affairs Manager:
- Kiki Powell
- Producer:
- Rose Mahan
- Global Chief Strategy Officer:
- Jonny Bauer
- Co-Head of Strategy:
- Harry Roman-Torres
- Strategy Director:
- Kevin DeStefan
- Senior Strategist:
- Newman Granger
- Communications Strategy Director:
- Michael Pignone
- Communications Strategist:
- Emily Langham
- Data Strategist:
- Joshua Gordon
- Group Account Director:
- Shane Chastang
- Account Director:
- Marissa Guerra
- Account Manager:
- Tori Tessalone
- Associate Account Manager:
- Melissa Pasternak
- Legal Counsel:
- Sarah Fox
- Associate Legal Counsel:
- Zachary Werner
- President Global Marketing & Sales:
- Edward Erhardt
- SVP, Marketing & Consumer Engagement:
- Wanda Young
- SVP, Marketing & Brand Solutions:
- Sean Hanrahan
- Sr. Director Marketing Strategy:
- Samira Zebian
- Director Marketing Strategy :
- Curtis Friends
- Associate Marketing Manager:
- Amanda Marcotullio
- Sr. Director Original Content & Brand Intelligence :
- Edwin Roman
- VP of Communications:
- Amy Phillips
- Associate Director Media:
- Kimberly Hoang
- Sr. Creative Director:
- Christopher McClure
- Associate Design Director:
- Alex Zartman
- Production Company:
- Arts & Sciences
- Director:
- Mike Warzin
- Director of Photography:
- Ryley Brown
- Managing Director:
- Marc Marrie
- Head of Production:
- Ashley Rabin
- Line Producer:
- Eric Matthew Sedorovitz
- Production Supervisor:
- Bailey Reeves
- Editorial:
- Exile Editorial
- Editor:
- Katie Turinski
- Assistant Editor:
- Ling Chua
- Executive Producer:
- Sasha Hirschfield
- Head of Production:
- Evyn Bruce
- Sr. VFX Producer :
- Gwynne Evans Reid
- Flame/VFX Artist:
- Dino Tsaousis
- Telecine:
- Company 3
- Senior Colorist:
- Sofie Borup
- Producer:
- Alexandra Lubrano
- Sound Design:
- Wave Studios
- Sound Designer:
- Aaron Reynolds
- Executive Producer:
- Vicky Ferraro
- Sound Mixing:
- Heard City
- Mixer:
- Philip Loeb
- Executive Producer:
- Gloria Pitagorsky
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