Simone Biles, Lindsey Vonn and other athletes break records and win titles in ESPN's rousing campaign
Sports stories are unlike any other, says the brand in emotional montage
Jan 08, 2020
Even people who don’t play sports can be inspired by what athletes can accomplish. ESPN highlights a series of these emotional moments in a continuation of its “There’s No Place Like Sports” campaign. The spot opens with Simone Biles on the balance beam, just months before the record-breaking gymnast’s final Olympics Games in Tokyo this summer. “Where else are you the only one you need to beat?” reads the caption. More than just an introspective question, it’s a statement of fact. Biles so dominates the sport right now, that she’s simply competing with her own records and legacy.
Then Cleveland Cavaliers’ Kevin Love talks about his struggles with depression, and Head Coach of Notre Dame’s Women’s Basketball Team Muffett McGraw lauds women’s leadership.
A montage of other sports triumphs and poignant moments follows, including the New Zealand Women’s Rugby Team’s haka, Olympic skier Lindsey Vonn at the end of a downhill race and a kiss on the Stanley Cup from 11-year-old St. Louis Blues superfan Laila Anderson, who is battling an autoimmune disorder.
The spot began running during NFL coverage on ESPN and ABC the first weekend of the new year. The campaign kicked off last year with another montage, beginning with tennis player Coco Gauff. Both spots are from Arts & Letters in Richmond, Virginia.