Who Does SportsCenter Call For Satellite Emergencies? James Harden, of Course
Houston (Rockets), We Have a Problem
Nov 19, 2014
Wieden & Kennedy New York plays on a few words in this addition to the "This is SportsCenter" campaign. In an "Apollo 13"-esque episode of the office dramedy, a satellite technology issue has producers calling Houston for help. In the world of ESPN, this means James Harden, the bearded shooting guard for the Houston Rockets, must step in to take charge.