ESPN : X Games Human Twitter

Twitter goes analog.

Published On
Jul 29, 2011

Editor's Pick

To kick off ESPN's annual X Games at the Staples Center in L.A., Wieden + Kennedy New York have gone analog with Twitter. X Games fans can tweet their messages to athletes with the hashtag #humantwitter, some of which will then appear in-game during the Moto X events, via a group of human updaters in the audience. Fans can follow the action via @xgames. Photographers will also take shots all the messages, which will then be retweeted to their senders.

Credits

Date
Jul 29, 2011
Brand:
ESPN
Client:
ESPN
Agency:
Wieden & Kennedy-New York
Executive Creative Director:
Ian Reichenthal
Executive Creative Director:
Scott Vitrone
Creative Director:
Stuart Jennings
Creative Director:
Brandon Henderson
Copywriter:
Charles Hodges
Art Director:
Jeff Dryer
Interactive Art Director:
Alon Zouaretz
Agency Head of Content:
Gary Krieg
Assistant Director, Interactive Production:
Marc Maleh
Interactive Senior Producer:
Brandon Kaplan
Event Experience Lead:
Victoria Semarjian
Technology Director:
Husani Oakley
Digital Strategist:
Marshall Ball
Director, Creative Services:
Chris Whalley
Studio:
Darren Philip
Project Manager:
Meredith Bergonzi
Business Affairs:
Sara Jagielski
Business Affairs:
Ivy Chen

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Project Type