Watch the Spoof: Esurance Now Offers Election Insurance if You Have to Move to Canada

Parody Ad Out of Leo Burnett Chicago Offers You Peace of Mind if You Have to Flee Your Home

Published On
Mar 31, 2016

Editor's Pick

In this new commercial from Esurance, announcer John Krasinsky (Jim Halpert from "The Office," always and forever) says in voiceover, "You need an insurance company that evolves with you, whether you're setting down roots to start a new family" -- here we glimpse a tender scene of a pregnant woman with her husband -- "or uprooting your family to move to Canada" -- at which point we see a family of three watching the election returns on TV and reacting with shock and dismay as the "next president of the United States" is announced. The voiceover continues: "Because now more than ever, it's important to have a smart insurance policy that protects your home in the event that you decide to abandon it for the next four years."

No specific presidential candidate is mentioned in this early April Fools' Day ad from Esurance, and a series of testimonials from Esurance customers also don't make it clear which president they're fleeing, but a disclaimer notice that scrolls down the screen at the end of the spot might give you a couple hints: "If you chose to leave the country, Esurance is not liable for any walls erected after your departure, and assumes no legal or financial responsibility if your assets are redistributed for the greater good in your absence."

The moving-to-Canada joke has already popped up in a new Spotify campaign, but the Esurance spoof, via Leo Burnett Chicago, scores extra points with some semi-plausible standard, premium and platinum options for protecting your home by giving it "that lived-in feel" while you're away.

Credits

Date
Mar 31, 2016
Brand:
Esurance
Client:
Esurance
Agency:
Leo Burnett-Chicago
Chief Creative Officer:
Britt Nolan
Creative Director:
Brian Shembeda
Creative Director:
Jeff Candido
Associate Creative Director:
Rene Delgado
Associate Creative Director, Copywriter:
Jono Paull
Art Director:
Brian Marcus
Copywriter:
Gretch Zachan
Director Team:
GENTLEMEN

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Project Type