Eterna Cadencia Publisher & Bookstore : The Book That Can't Wait

A book that won't last.

Published On
May 01, 2012

Editor's Pick

It's hard being a first-time author. If you're lucky enough to have someone buy your first book, you still have to worry about whether someone ever read it -- or just let it languish on their bookshelves. And if nobody reads your first book, nobody's going to buy your second one either. To draw attention to this, DraftFCB Buenos Aires created The Book That Can't Wait, for bookstore and publisher Eterna Cadencia.

Made out of a specially created ink, the contents of the book only last for a limited time, so you have to hurry up and read it. The book contains a collection of stories from newbie authors.

Credits

Date
May 01, 2012
Brand:
Eterna Cadencia Publisher & Bookstore
Client:
Eterna Cadencia Publisher & Bookstore
Agency:
Draft FCB-Buenos Aires
Executive Creative Director/Production:
Javier Campopiano
Creative Director:
Lulo Calio
Copywriter:
Lucas Bongioanni
Art Director:
Javier Agena Goya
Producer:
Diego Huesca
Designer:
Lulo Calio
Designer:
Javier Agena Goya
Production Company:
Gloria Films
Producer:
Lila Romero
Director:
Alejo Rosemberg
Director:
Julin Castro
Director:
Santi Idelson
Agency Producer:
Gabriel Lancioni
Printing:
Papelera Palermo

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Project Type