A dystopian cloud threatens a French village in this film for the European Union
Jaco Van Dormael directs spot featuring Paul Eluard's poem 'Liberté'
May 08, 2019
A dystopian film from the European Union promotes its democratic values with adisturbing tale of a sinister black cloud that envelopes a village and everyone in it.
In the ad, created by agency Kommitment and helmed by Belgian film director Jaco Van Dormael ("Mr. Nobody") via Hamlet Brussels, a girl sits reading French poet Paul Eluard when an inky black cloud appears in the sky and begins to fall on her village. It destroys musical instruments, radios and computers and drives everyone inside—until she steps out in the storm and recites the poem 'Liberté' (which was written by Eluard as a ode to liberty during the Nazi occupation of France).
Breaking ahead of the European elections in May, the film is part of the EU's EUandMe initiative, which are aimed at underpinning its fundamental beliefs and opportunities.