A dystopian cloud threatens a French village in this film for the European Union

Jaco Van Dormael directs spot featuring Paul Eluard's poem 'Liberté'

Published On
May 08, 2019

Editor's Pick

A dystopian film from the European Union promotes its democratic values with adisturbing tale of a sinister black cloud that envelopes a village and everyone in it. 

In the ad, created by agency Kommitment and helmed by Belgian film director Jaco Van Dormael ("Mr. Nobody") via Hamlet Brussels, a girl sits reading French poet Paul Eluard when an inky black cloud appears in the sky and begins to fall on her village. It destroys musical instruments, radios and computers and drives everyone inside—until she steps out in the storm and recites the poem  'Liberté' (which was written by Eluard as a ode to liberty during the Nazi occupation of France). 

Breaking ahead of the European elections in May, the film is part of the EU's EUandMe initiative, which are aimed at underpinning its fundamental beliefs and opportunities. 



May 08, 2019
Client :
European Union
Agency :
Executive Creative Director :
Babak Hosseiny
Artistic Director :
Philip Schiebold
Executive Film Producer :
Stephanie Deleuze
Account Director :
Tu Anh Ha
Senior Project Manager :
Gaetano Saturno
Production Company :
Director :
Jaco Van Dormael
Poem :
Paul Eluard
Producer :
Thomas Hofman
Executive Producer :
Ruben Goots
Executive Producer :
Jason Felstead
Executive Producer :
Thomas Hofman
Post Producer :
Dominique Ruys
Director of Photography :
Grimm Vandekerckhove
Editor :
Maarten Janssens
Color Grader :
Olivier Ogneux
Music Composer :
Gregory Caron
Sound Design & Mix :
Gregory Caron
VFX Company :
VFX Supervisor :
Maarten Baert

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