Eurostar : New Brand ID

Sculpting a new identity

Published On
Mar 29, 2011

Editor's Pick

A 200kg fibreglass and steel sculpture is the basis for Eurostar's new brand identity, created by London agency SomeOne. The agency says it wanted to capture the speed and effortless travel of the Eurostar brand, with the loop of the sculpture representing the train as it speeds through a tunnel leaving air in its wake.

The shape formed by the sculpture will appear on print materials and the trains themselves, adapted for different aspects of the service (for example, gold for the business class service), while physical forms will be placed in Eurostar locations across Europe.