Family Sing Along to Weezer's 'Buddy Holly' in Fun Honda Pilot Spot
Jason Reitman Directs a Charming Musical Number
Published On
Jul 08, 2015
Editor's Pick
Jason Reitman ("Juno" and "Up in the Air") directs this charming spot for the Honda Pilot, in which a family car journey becomes a singalong to Weezer's "Buddy Holly." Mom, Dad, kids and even Grandpa join in, and the family -- previously glued to their various digital devices and bickering with each other -- bond in classic roadtrip style. The ad, by RPA, is aimed at Honda's target buyers "who now have families of their own, and who remember that song from happy days of their youth." It's part of a wider campaign for the Honda Pilot which also includes a CGI-heavy ad demonstrating the car's versatility.
Credits
- Date
- Jul 08, 2015
- Brand :
- Honda
- Client :
- Honda
- Executive Vice President, Chief Creative Officer :
- Joe Baratelli
- Senior Vice President/Executive Creative Director :
- Jason Sperling
- Creative Director, Art :
- Ken Lin
- Creative Director, Copy :
- Sarah May Bates
- Senior Copywriter :
- Audrey Attal
- Art Director :
- Dalit Saad
- Junior Art Director :
- Dennis Haynes
- Junior Copywriter :
- Megan Leinfelder
- Senior Vice President, Chief Production Officer :
- Gary Paticoff
- Vice President, Executive Producer :
- Isadora Chesler
- Producer :
- Tracy Jones
- Producer :
- Phung Vo
- Executive Vice President, Management Supervisor :
- Brett Bender
- Vice President, Group Account Director :
- Jeff Moohr
- Vice President, Management Supervisor :
- Cathy O'Gorman
- Account Supervisor :
- Renee Egizi-Finger
- Account Supervisor :
- Jacob Gentry
- Account Assistant :
- Emma Cartwright
- Vice President, Director, Business Affairs :
- Maria Del Homme
- Product Information Manager :
- Marco Fantone
- Assistant Vice President, Advertising and Marketing Manager :
- Tom Peyton
- Manager of National Advertising :
- Nick Lee
- Manager of National Advertising :
- Sandy McCaughan
- Assistant Manager :
- Jignesh Patel
- Production Company :
- Bob Industries
- Director :
- Jason Reitman
- Executive Producer :
- TK Knowles
- Executive Producer :
- John O'Grady
- Executive Producer :
- Chuck Ryany
- Unit Production Manager :
- Bart Lipton
- Director, Photography :
- Eric Steelberg
- Editorial Company :
- Spotwelders
- Editor :
- Haines Hall
- Assistant Editor :
- Oli Hecks
- Producer :
- Evan Cunningham
- Executive Producer :
- Caroline Sanborn
- Finishing/Visual Effects :
- Shipping + Handling
- Creative Director/Lead :
- Casey Price
- Flame Artist :
- Lauren Riedel Nishikawa
- Senior Post Producer :
- Lisa English
- Color :
- Company 3
- Colorist :
- Dave Hussey
- Mix :
- Lime Studios
- Mixer :
- Loren Silber
- Mixer :
- Dave Wagg
- Song :
- "Buddy Holly" by Weezer
- Agency :
- RPA
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