Toyota Shows the Hilux Can Cope With Anything Aussie Life Throws at it

Saatchi Sydney Brings Humor to the Truck Demo

Published On
Sep 30, 2015

Editor's Pick

Toyota brings Aussie humor to the traditional truck demo in this spot for the Hilux. Set to break in Australia during the Australian Football League final this weekend (so equivalent to the Aussie Super Bowl), it features trucks reversing round pop-up kangaroos, towing trailers, bouncing over dunes while their passengers have a shave, and negotiating a city "rat race" full of cyclists in tight shorts and pedestrians staring at their phones. It's all done with a dose of down-to-earth Aussie commentary. Saatchi & Saatchi Sydney created the spot; the director was Matt Devine of The Glue Society.


Sep 30, 2015
Agency :
Saatchi & Saatchi-Sydney
Brand :
Toyota Hilux
Client :
Toyota Hilux
Chief Marketing Officer :
Brad Cramb
Corporate Manager, Brand Management and Communications :
Katie Thompson
Manager Communications - Commercial and Brand :
Noni Rosengren
Commercial Communications Manager :
Lisa Sutherland
Executive Creative Director :
Mike Spirkovski
Senior Art Director :
Flavio Fonseca
Senior Copywriter :
Piero Ruzzene
Executive Producer :
Julia Jackson
Executive Planning Director :
Jason Lonsdale
Senior Planner :
Joseph Smeaton
Managing Partner :
Ben Court
Senior Business Director :
Sam Jones
Senior Business Manager :
Chelsea Lamond
Music :
Donna Fitzhenry - Music Mill
Production Company :
Director :
Matt Devine, The Glue Society
Managing Director/Executive Producer :
Michael Ritchie
Executive Producer :
Pip Smart
Producer :
Ian Iveson
Editor :
Dan Lee @ The Butchery
Visual Effects :
Alt. VFX
Visual Effects Supervisor :
Jay Hawkins
Visual Effects Producer :
Kate Stenhouse

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