Toyota Shows the Hilux Can Cope With Anything Aussie Life Throws at it
Saatchi Sydney Brings Humor to the Truck Demo
Sep 30, 2015
Toyota brings Aussie humor to the traditional truck demo in this spot for the Hilux. Set to break in Australia during the Australian Football League final this weekend (so equivalent to the Aussie Super Bowl), it features trucks reversing round pop-up kangaroos, towing trailers, bouncing over dunes while their passengers have a shave, and negotiating a city "rat race" full of cyclists in tight shorts and pedestrians staring at their phones. It's all done with a dose of down-to-earth Aussie commentary. Saatchi & Saatchi Sydney created the spot; the director was Matt Devine of The Glue Society.