B.T. McElrath Chocolatier : Every Bite a Work of Art
"At what point does a piece of chocolate become more than a piece of
chocolate?" Martin/Williams AD Craig Ferrence muses. "The moment B.T. McElrath puts the finishing touches on it. That's when it becomes an edible piece of art."
Published On
Mar 23, 2006
Editor's Pick
"At what point does a piece of chocolate become more than a piece of
chocolate?" Martin/Williams AD Craig Ferrence muses. "The moment B.T. McElrath puts the finishing touches on it. That's when it becomes an edible piece of art." Well, it's his client. But, as he notes, "Any artisan
chocolate company can say that. So we decided to show the chocolates
as art," and with hoity-toity flavors like chile-lim
Credits
- Date
- Mar 24, 2006
- Client :
- B.T. McElrath Chocolatier
- Chief Creative Officer :
- Tom Moudry
- Art Director :
- Craig Ferrence
- Creative Director/ Copywriter :
- Vince Beggin
- Associate Creative Director, Copywriter :
- Mark Andersen
- Photographer :
- Colin Cooke
- Agency :
- Martin-Williams
- Brand :
- B.T. McElrath Chocolatier
Need a credit fix? Contact the Creativity Editors
Project Type