72andSunny Amsterdam brings a new vibe to Samsung in this breathtaking film promoting the brand's partnership with The Association of Surfing Professionals World Tour. Directed by Mark Molloy via Exit Films, Melbourne and Smuggler, London, "Every Day Is Day One" intercuts scenes of pros like Kelly Slater, Mitch Crew, Gabriel Medina, Stephanie Gilmore and Johane Defay tackling heroic waves, with those of young amateurs giving it a go. No matter how experienced they are, they all encounter struggles. The point is to convey the idea that in surfing, no two days are the same and each one presents a new challenge.