Breathtaking Surf Film Promotes Unlikely Sponsorship

Video Starring Kelly Slater and Other Pros Touts Samsung's Partnership in ASP World Tour

Published On
Jul 23, 2014

Editor's Pick

72andSunny Amsterdam brings a new vibe to Samsung in this breathtaking film promoting the brand's partnership with The Association of Surfing Professionals World Tour. Directed by Mark Molloy via Exit Films, Melbourne and Smuggler, London, "Every Day Is Day One" intercuts scenes of pros like Kelly Slater, Mitch Crew, Gabriel Medina, Stephanie Gilmore and Johane Defay tackling heroic waves, with those of young amateurs giving it a go. No matter how experienced they are, they all encounter struggles. The point is to convey the idea that in surfing, no two days are the same and each one presents a new challenge.


Jul 23, 2014
Agency :
Brand :
Client :
Director :
Mark Molloy
Executive Creative Director :
Carlo Cavallone
Creative Director :
Paulo Martins
Writer :
Lee Hempstock
Writer :
Damian Isaak
Lead Designer :
Robert Teague
Designer :
Renee Lam
Group Brand Director :
Caroline Britt
Senior Brand Manager :
Rebeccah Lowe
Brand Coordinator :
Nicholas Rowland
Director, Film Production :
Stephanie Oakley
Film Producer :
Eline Bakker
Audio Post Facility :
Wave Studios Amsterdam
Sound Supervisor :
Alex Nicholls-Lee
Mix and Sound Design :
Ed Downham
Audio Post Producer :
Ben Tomlin
Production Company :
Exit Films Melbourne
Production Company :
Smuggler London
Director :
Mark Molloy
Executive Producer :
Corey Esse
Executive Producer :
Emma Laurence
Executive Producer :
Chris Barrett
Executive Producer :
Fergus Brown
Producer :
Martin Box
Director, Photography :
Greig Fraser
2nd Unit Director, Photography, Underwater :
Chris Bryan
Edit :
Marshall Street Editors
Edit :
Marshall Street Editors London
Editor :
Patric Ryan
Assistant Editor :
Elena De Palma
Edit Producer :
S.J. O Mara

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Project Type