MetLife : Everyone -- Super Bowl XLVI
Scooby Doo, fix my finances.
Published On
Feb 02, 2012
Editor's Pick
MetLife's :30 ad for the big game, out of Crispin Porter & Bogusky, is like an ode to childhood. The ad, which features characters from Peanuts and Scooby Doo, among others, relays the message that everyone should have access to financial security -- whether animated or otherwise. This is the company's first foray onto advertising's biggest stage.
Credits
- Date
- Feb 03, 2012
- Brand :
- MetLife
- Client :
- MetLife
- Agency :
- Crispin Porter Bogusky
- Executive Creative Director, Vice President :
- Ari Merkin
- Creative Director :
- Dawn McCarthy
- Associate Creative Director :
- James Maravetz
- Art Director :
- Dawn McCarthy
- Copywriter :
- Ari Merkin
- Copywriter :
- James Maravetz
- Executive Integrated Producer :
- Sherri Levy
- Junior Integrated Producer :
- Yamaris Duarte
- Production Company :
- Psyop/Smuggler
- Director :
- Psyop
- Executive Producer :
- Neysa Horsburgh
- Producer :
- Amanda Miller
- Line Producer :
- Alexandra Lisee
- Director, Photography :
- Andrij Parekh
- Creative Director :
- Laurent Ledru
- Partner/Executive Producer :
- Patrick Milling Smith
- Partner/Executive Producer :
- Brian Carmody
- Executive Producer/COO :
- Lisa Rich
- Executive Producer :
- Allison Kunzman
- Head of Production/Executive Producer :
- Laura Thoel
- Producer :
- Alexandra Lisee
- Music Company :
- Black Iris
- Sound Design :
- 740 Sound
- Sound Designer :
- Eddie Kim
- Visual Effects Company :
- Psyop
- Visual Effects :
- Tony Christopherson
- Visual Effects :
- Ryan SamSam
- Visual Effects Producer :
- Scott Siegal
- Designer :
- Laurent Ledru
- Designer :
- Paul Kim
- Designer :
- Angela Zhu
- 3D Lead Artist :
- Kyle Cassidy
- Flame Artist :
- Gavin Camp
- Lead Compositor :
- Lane Jolly
- Production Supervisor :
- Andy Fiedler
- Production Supervisor :
- John Andrews
- Animation Director :
- Greg Franklin
- Editorial Company :
- Arcade Edit
- Director :
- Laurent Ledru
- Executive Producer :
- Neysa Horsburgh
- Editor :
- Greg Scruton
- Content Management Supervisor :
- Marci Miller
- Content Supervisor :
- Carly Tietzer
- Content Manager :
- Julie Pfleger
- Business Affairs :
- Lori Epstein
- Cognitive Anthropologist :
- Andrew Teagle
- Mix and Record Company :
- 740 Sound
- Producer :
- Sherri Levy
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