MetLife : Everyone -- Super Bowl XLVI
Scooby Doo, fix my finances.
Published On
Feb 03, 2012
Editor's Pick
MetLife's :30 ad for the big game, out of Crispin Porter & Bogusky, is like an ode to childhood. The ad, which features characters from Peanuts and Scooby Doo, among others, relays the message that everyone should have access to financial security -- whether animated or otherwise. This is the company's first foray onto advertising's biggest stage.
Credits
- Date
- Feb 03, 2012
- Brand:
- MetLife
- Client:
- MetLife
- Agency:
- Crispin Porter & Bogusky
- Executive Creative Director, Vice President:
- Ari Merkin
- Creative Director:
- Dawn McCarthy
- Associate Creative Director:
- James Maravetz
- Art Director:
- Dawn McCarthy
- Copywriter:
- Ari Merkin
- Copywriter:
- James Maravetz
- Executive Integrated Producer:
- Sherri Levy
- Junior Integrated Producer:
- Yamaris Duarte
- Production Company:
- Psyop/Smuggler
- Director:
- Psyop
- Executive Producer:
- Neysa Horsburgh
- Producer:
- Amanda Miller
- Line Producer:
- Alexandra Lisee
- Director, Photography:
- Andrij Parekh
- Creative Director:
- Laurent Ledru
- Partner/Executive Producer:
- Patrick Milling Smith
- Partner/Executive Producer:
- Brian Carmody
- Executive Producer/COO:
- Lisa Rich
- Executive Producer:
- Allison Kunzman
- Head of Production/Executive Producer:
- Laura Thoel
- Producer:
- Alexandra Lisee
- Music Company:
- Black Iris
- Sound Design:
- 740 Sound Design
- Sound Designer:
- Eddie Kim
- Visual Effects Company:
- Psyop
- Visual Effects:
- Tony Christopherson
- Visual Effects:
- Ryan SamSam
- Visual Effects Producer:
- Scott Siegal
- Designer:
- Laurent Ledru
- Designer:
- Paul Kim
- Designer:
- Angela Zhu
- 3D Lead Artist:
- Kyle Cassidy
- Flame Artist:
- Gavin Camp
- Lead Compositor:
- Lane Jolly
- Production Supervisor:
- Andy Fiedler
- Production Supervisor:
- John Andrews
- Animation Director:
- Greg Franklin
- Editorial Company:
- Arcade Edit
- Director:
- Laurent Ledru
- Executive Producer:
- Neysa Horsburgh
- Editor:
- Greg Scruton
- Content Management Supervisor:
- Marci Miller
- Content Supervisor:
- Carly Tietzer
- Content Manager:
- Julie Pfleger
- Business Affairs:
- Lori Epstein
- Cognitive Anthropologist:
- Andrew Teagle
- Mix and Record Company:
- 740 Sound Design
- Producer:
- Sherri Levy
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