MetLife : Everyone -- Super Bowl XLVI

Scooby Doo, fix my finances.

Published On
Feb 02, 2012

Editor's Pick

MetLife's :30 ad for the big game, out of Crispin Porter & Bogusky, is like an ode to childhood. The ad, which features characters from Peanuts and Scooby Doo, among others, relays the message that everyone should have access to financial security -- whether animated or otherwise. This is the company's first foray onto advertising's biggest stage.

Credits

Date
Feb 03, 2012
Brand :
MetLife
Client :
MetLife
Agency :
Crispin Porter Bogusky
Executive Creative Director, Vice President :
Ari Merkin
Creative Director :
Dawn McCarthy
Associate Creative Director :
James Maravetz
Art Director :
Dawn McCarthy
Copywriter :
Ari Merkin
Copywriter :
James Maravetz
Executive Integrated Producer :
Sherri Levy
Junior Integrated Producer :
Yamaris Duarte
Production Company :
Psyop/Smuggler
Director :
Psyop
Executive Producer :
Neysa Horsburgh
Producer :
Amanda Miller
Line Producer :
Alexandra Lisee
Director, Photography :
Andrij Parekh
Creative Director :
Laurent Ledru
Partner/Executive Producer :
Patrick Milling Smith
Partner/Executive Producer :
Brian Carmody
Executive Producer/COO :
Lisa Rich
Executive Producer :
Allison Kunzman
Head of Production/Executive Producer :
Laura Thoel
Producer :
Alexandra Lisee
Music Company :
Black Iris
Sound Design :
740 Sound
Sound Designer :
Eddie Kim
Visual Effects Company :
Psyop
Visual Effects :
Tony Christopherson
Visual Effects :
Ryan SamSam
Visual Effects Producer :
Scott Siegal
Designer :
Laurent Ledru
Designer :
Paul Kim
Designer :
Angela Zhu
3D Lead Artist :
Kyle Cassidy
Flame Artist :
Gavin Camp
Lead Compositor :
Lane Jolly
Production Supervisor :
Andy Fiedler
Production Supervisor :
John Andrews
Animation Director :
Greg Franklin
Editorial Company :
Arcade Edit
Director :
Laurent Ledru
Executive Producer :
Neysa Horsburgh
Editor :
Greg Scruton
Content Management Supervisor :
Marci Miller
Content Supervisor :
Carly Tietzer
Content Manager :
Julie Pfleger
Business Affairs :
Lori Epstein
Cognitive Anthropologist :
Andrew Teagle
Mix and Record Company :
740 Sound
Producer :
Sherri Levy

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Project Type