Using droning sound design, a soft-gray palette and shards of whirling, abstract patterns for a menu, U.K. firm de-construct has designed a somewhat atypical interface for Panasonics Everything Matters site.

The patterns actually represent different sections on what matters to the brand when it comes to building products, whether it's development, durability or being eco-friendly. Each section offers different content such as animation, factoids and real-life stories that subtly promote Panasonic cameras and TVs. The Durability section, for example, features an image gallery of environmental activists who documented their travels from the North Pole to the South Pole using Panasonics Lumix camera.

A main asset of the site, though, is the filter, which lets visitors quickly organize and access content by keywords rather than having to navigate through each section.