What happens when James Earl Jones and Malcolm McDowell perform trivial phone calls, text message conversations and a teenage Facebook exchange on a grand stage? Sprint, Leo Burnett and Noam Murro make it happen, for a new campaign called "Everything's Important." The first spot is a re-enactment of a very commonplace, very boring phone call.

It reminds us a bit of online films featuring big name actors like Morgan Freeman reading the most trivial of words -- the phone book, or the definition of twerking -- but the idea seeks to honor the mundane and banal communication that makes up so much of our lives.