Evian and new global agency Wieden + Kennedy Amsterdam debut 'Drink True' platform with Dua Lipa and a teen mountain climber

Campaign to run in U.S., U.K., Canada, China and Switzerland

Published On
Mar 09, 2021

Editor's Pick

Evian has unveiled a new global brand platform around the tagline "Drink True" after appointing Wieden + Kennedy Amsterdam to handle its global advertising account.

The campaign debuts with a spot starring pop star Dua Lipa, who was named Evian brand ambassador in 2020; it depicts her rehearsing on stage in relaxed, informal style and singing her hit "Levitating" a capella as she takes swigs from a bottle of Evian.

A second spot features a lively teenage outdoors enthusiast who is pictured hiking in the mountains and swimming in an icy lake as she explains the glacial origins of Evian in the French Alps, where she was born. The Dua Lipa spot was directed by Vincent Haycock and the "Drink Water" spot by Alex Hulsey, both of Somesuch.


The work will run in the U.S., U.K., Canada, Switzerland and China, accompanied by digital, social, out-of-home and point of sale elements. Shweta Harit, Evian's global vice president of marketing, said in a statement that the campaign signified a "new era" for Evian as it focuses on sustainability messaging as well as championing youth culture and voices. By 2025 it aims to make all of its plastic bottles from 100% recycled plastic. "We owe everything to nature, so it's important to be honest and transparent about how we continue to deliver our natural mineral water in a more sustainable way, and Drink True illustrates this perfectly."

Harit also confirmed W+K Amsterdam's appointment as global agency to Ad Age, saying that the agency "is known for producing outstanding international work" and describing the new partnership as "a great cultural fit."

Previously, global Evian work was handled by French agency BETC Paris, which created its long-running series of ads featuring the "Evian babies" and the tagline "Live Young." BETC will continue to create work for the French market.

"BETC will prioritize our cultural alignment with French consumers, specifically focusing on our purity messaging for families and babies," added Harit.


Mar 09, 2021
Client :
Agency :
Wieden & Kennedy-Amsterdam
Global Vice President :
Shweta Harit
Global Head of Brand Equity and Communication :
Frederique Beyot
Global Senior Brand Manager :
Ilina Atanasova
Global Head of Culture, Digital and PR :
Lucille Moreau
Digital & Cultural Manager :
Gillian Pryor
Managing Director :
Blake Harrop
Executive Creative Director :
Eric Quennoy
Executive Creative Director :
Mark Bernath
Creative Director :
Joe Burrin
Creative Director :
Thierry Albert
Creative Director :
Alvaro Sotomayor
Art Director :
Cecilia Pignocchi
Copywriter :
Andrew Duncan
Head of Broadcast Production :
Joe Togneri
Broadcast Producer :
Magda Czyz
Broadcast Producer :
Stijn Wikkerink
Broadcast Producer :
Anna Harkness
Group Account Director :
Courtney Swensen
Account Director :
Margot Paquien
Account Director :
Andrea Martinez
Account Director :
Franky Wardell
Account Manager :
Yulia Prokhorova
Account Manager :
Alejandra Arbiol
Head of Planning :
Martin Weigel
Planning Director :
Emma Wiseman
Head of Comms & Digital Strategy :
Danielle Pak
Comms Planning Director :
Wes Young
Senior Digital Strategist :
Anna Chan
Art Producer :
Loes Poot
Art Producer :
Stacey Prudden
Head of Design :
Joe Burrin
Studio Director :
Lizzie Murray
Designer :
Lucille Fenouil
Motion Designer :
Alex Raybould
Studio Artist :
Noa Redero
Studio Artist :
Cindy Kouwenoord
Project Manager :
Caroline Kosse
Business Affairs :
Fiona Fan
Production Company :
Director :
Alex Hulsey
Director of Photography :
Eira Wyn Jones
Producer :
Elly Camisa
Executive Producer :
Scott O’Donnell
Editing Company :
Trim Editing
Editor :
Fouad Gaber
Audio Post :
Sound Designer/Mixer :
Sam Ashwell
Music :
Artist / Title :
Philip Kay / Go With The Flow
Music Company :
KOM (Kay/Oskwarek Music)
Post Production :
Flame :
Alexis de Camara
Colorist :
Scott Harris
Producer :
Rebecca Johnson
Production Company :
Director :
Vincent Haycock
MD/Executive Producer :
Seth Wilson
Director of Photography :
Alexis Zabe
Producer :
Roisin Audrey Moloney
Executive Producer :
Seth Wilson
Steadicam :
Brian Freesh
Production Designer :
Rene Navarrette
Celeb Stylist :
Lorenzo Posocco
Celeb Make-up :
Samantha Lau
Celeb Hair :
Chris Appleton
Celeb Nails :
Kimmie Kyees
Stylist :
Marta Villalobos
Hair :
Amanda Bourne
Make up :
Gia Barsocchini
Casting :
Elise Tyler
Special Thanks :
Pasadena Civic Auditorium
Special Thanks :
Matthew Hourihan
Special Thanks :
Peter DeClerk
Editing Company :
The Quarry
Editor :
Adam Biskupski
Editor :
Gary Forrester
Assistant Editor :
Jack Moore
Head of Production :
Tor Adams
Editor :
Scotti Raz
Audio Post :
Sound Design/Mix :
Dan Beckwith
Audio Producer :
Lucy Spong
Artist :
Dua Lipa
Title :
Master :
Warner Music Group
Publishing :
Universal Music Publishing
Publishing :
Sony Music Publishing
Publishing :
Kobalt Music
Publishing :
Warner Chappell
Photographer :
Lauren Leekley
Post Production Company :
Lead 2D Artist :
Kyle Obley
2D Artist :
Alexis da Camara
2D Artist :
Nils Crompton
2D Artist :
David Forcada
Colorist :
Scott Harris
Andrew Kidd
Leonardo Grassi
Chief Operating Officer :
Chris Kiser
Head of Production :
Belen Palos
Producer :
Katie Liston
Photographer and Director :
Viviane Sassen
Production Company :
We Folk
Local Production :
Spark Productions
Wouter Verberkt
Stylist :
Linda Gerritsen
H&MU Artist :
Irena Ruben
H&MU Artist :
House of Orange
Photographer :
Nick Meek
Represented by :
Siobhan Squire
Retoucher :
Titus Cliff

Need a credit fix? Contact the Creativity Editors

Project Type