The Evian Baby Returns in Clever Side-by-Side Outdoor Campaign

At Least Half of the Little One Is There

Published On
May 28, 2015

Editor's Pick

Evian's famous baby returns, this time in a series of smart "twin" outdoor ads that show a grownup's transformation into his or her more youthful, fun-loving infant self.

The "Little Big Baby" campaign features clever media placements -- such as on the doors of the metro or elevators. They feature side by side posters in which the left one shows a pair of adult legs, while the right features a perfectly matched-up torso of a baby. The campaign was created out of BETC.

Credits

Date
May 28, 2015
Brand:
Evian
Client:
Evian
Agency:
BETC-Paris
Executive Creative Director:
Filip Nilsson
Creative Director:
Agnes Cavard
Creative Director's Assistant:
Félix Falzon
Copywriter:
Valrie Chidlovsky
Photographer:
Jean-Yves Lemoigne
Film Editor:
Pierrick Guenneugues
Art Buyer:
Isabelle Mocq-Orain
Art Buyer:
Nathalie Gruselle
Brand Manager:
Laurent Houel
Brand Manager:
Elsa De Guzman
Brand Manager:
Florence Pin

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Project Type