Axe Argentina : Evidence 1

He's here to clean up.

Published On
Feb 03, 2012

Editor's Pick

From Ponce, Buenos Aires come a Pulp Fiction-inspired campaign featuring two spots, and a website, for Axe. A young man wakes up after the carnage of a party, and calls on a sinister guy who 'cleans up' after the night before. The online films are running on an interactive website, Limpiarlosrastros, where you can remove traces of 'evidence' from your body (such as that phone number you wrote on your arm) and also on Facebook.

Credits

Date
Feb 03, 2012
Brand:
Axe Argentina
Client:
Axe Argentina
Agency:
Ponce-Buenos Aires
Group Creative Director:
Ricardo Armentano
Group Creative Director:
Analia Rios
Group Creative Director:
Joaquin Cubria
Art Director:
Hernan Cerdeiro
Copywriter:
Ariel Serkin
Client Services Director:
Vanina Rudaeff
Group Brand Director:
Luciano Landajo
Brand Executive:
Fernando Caballero
Brand Assistant:
Maria Paz Fonseca
Head of TV Department:
Roberto Carsillo
Agency Producer:
Elizabeth Crego
Production Company:
Argentina Cine
Director:
Rafael Lopez Saubidet
Executive Producer:
Marcos Landajo
Executive Producer:
Nano Tidone
Director, Photography:
Julian Ledesma
Director Assistant:
Roberto Ceuninck
Art Director:
Julian Romera
Post Production House:
Pickle House
Post Production House:
Che Revolution Post
Editor:
Agustin De Vittorio
Post Production Coordinator:
Aldo Ferrari
Post Production Coordinator:
Luli Jimenez
Music:
Swing Musica
Sound House:
La Casa Post

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