EVO: Positioning a new and innovative sports investment brand

EVO entrusted the ArtVersion team by telling the story of their brand that would connect sports fans across the country and allow them to invest in promising athletes.

Published On
Nov 08, 2019


The EVO team tasked ArtVersion to create a purposeful web design that would excite sports fans to become investors. To convert fans to investors, ArtVersion created dynamic graphics, energetic storytelling, and development of a capitative website that focused on the user experience from the beginning to the end.

Entering the sport and lifestyle market as a new brand requires a complex strategy with multiple touchpoints to engage the user. The ArtVersion team clearly defined goals for design with the implementation of crucial brand identifiers and content strategy based on the overall brand mission to recruit sports fans into becoming more than just spectators.

Result: The ArtVersion team strategically developed design that would reinforce the EVO mission by telling the story through design and content. The intuitive call to action buttons throughout the web design and compelling mythos takes the user through a curated journey that is critical to a new brand entering the marketplace.


Please see results at: https://evolutiondg.com


Nov 08, 2019
Agency :
Creative Director :
Goran Paunovic
Art Director :
Petra Tomekova
Executive Director of Design :
Erin Lentz
Front-Web Developer :
Jason Byrd
Director of Digital Strategy :
Kara Vana

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