Kids With Condoms, Tampons and Dildos Make Big Point About Gun Safety

You Never Know What They'll Get Their Hands on

Published On
Feb 13, 2015

Editor's Pick

Kids play with the darndest things! That's the very serious point of these funny print ads for gun safety organization Evolve. Created out of McCann New York and shot by Todd "The Selby" Selby and Kevin Zacher, the various scenes show children having a ball with untraditional "toys": condoms, lingerie, tampons, vibrators and more, illustrating the point, "If they find it they'll play with it."

So you can only imagine what would happen if they got into Mommy and Daddy's gun drawer.

According to McCann N.Y. Co-CCO Sean Bryan, the new ads build on the original insight from the web film the agency released last June, which showed two boys playing Zorro with a pair of dildos. "The campaign is resonating with moms, and surprisingly with people on both sides of the gun debate," he said. "Who knew that they key to becoming the 'third voice' in the gun discussion in America was letting children handle things they really shouldn't!"

Credits

Date
Feb 13, 2015
Brand:
Evolve
Client:
Evolve
Agency:
McCann-New York
Co-Chief Creative Officer:
Sean Bryan
Co-Chief Creative Officer:
Thomas Murphy
Associate Creative Director:
Ferdinand Daniele
Chief Production Officer:
Nathy Aviram
Vice President, Senior Art Producer:
Wendy Leahy
Print Producer:
April Gallo
Photographer:
The Selby
Photographer:
Kevin Zacher
Associate Creative Director:
Tom Weingard

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Project Type