With its new site for Nokia's "Evolve" campaign, Wieden + Kennedy, London is focusing on the ecological aspects of the mobile brand's new 3110 handset instead of its cool technical features.

On this minimal site a spectrum of 3110 models fluidly revolve 360 degrees when you mouse over. The phones are surrounded by links to four sections, We Recycle, We Support, We Evolve and We Have Choice, each leading to video interviews with participating group World Wildlife Fund and W+K staffers who explain the thinking behind the web initiative.

Along with the video conversations and cool animation work in each section, factoids are given about how the 3110 is environmentally-friendly. In "We Recycle", for example, it's revealed that 80% of the model can be recycled into raw materials. Additionally, Nokia claims the handset is made from bio-materials and uses a low-load charger that stops using electricity once the 3110 is charged.