Exercise beats drugs, suggests this trippy Bjorn Borg campaign

Ads by Nord DDB put a pyschedelic spin on workouts

Published On
Sep 04, 2018

Editor's Pick

It's often said that exercise can release endorphins giving you highs similar to drugs. Now a trippy campaign from sports brand Bjorn Borg makes the correlation more overt.

A series of ads by agency Nord DDB shows people exercising-- running, cycling, lifting and working out with battleropes -- accompanied by clubby music and trippy, pyschedelic graphics. That's in their heads though -- cut back to reality, and they're just pounding away on a treadmill or exercise bike.

"We love sports but we believe that to inspire more people we need to focus on the playfulness and joy in exercise. 'Chase the Exerhighs' focuses on all feel-good chemicals that are released in our brain while working out and the joy and euphoria it creates," explains Johanna Juhlin, global brand marketing manager at Björn Borg.

The ads are running in-store, outdoor and digitallyin all of Bjorn Borg's markets.

Credits

Date
Sep 04, 2018
Brand:
Bjorn Borg
Agency:
Nord DDB
Marketing Director:
Jonas Lindberg Nyvagn
Brand Marketing Manager:
Johanna Juhlin
PR & Social Media Manager:
Emma Bengtsson
Chief Creative Officer:
Andreas Dahlqvist
Account Director:
Hanna Ternström
Account Manager:
Linda Lonaeus
Art Director:
Clara Uddman
Art Director:
Petter Swanberg
Senior Copywriter:
Martin Lundgren
Senior Designer:
Jesper Hellzén
PR Director:
Susanne Johansson
Planning Director:
Johan Rynell
Planner:
Andrea Dahlbäck
Designer:
Tor Westerlund
Social Media & Content Manager:
Jonas Eriksson
Production Company:
House
Director & Photography:
Frode & Marcus
Producer:
Josephine Lundquist
Production Manager:
Stina Lindgren
Set Design:
Lisa Berkert Wallard
Styling:
Tereza Ortiz
Make up:
Ignacio Alonso
Hair:
Joe Yves
Casting:
Marcus Pettersson
Casting:
Casting Sweden
Editing:
Lode Kuylenstierna
Sound:
Calle Buddee Roos
Sound:
Ponytail
Grade:
Oskar Larsson
Grade:
Tint
Online:
Olle Petersson
Online:
Tint
Comp:
Hugo Guerra
Comp:
Sebastian Loven
Comp:
Lukas Thuvesson
Music:
”Black Naga”
Music:
Pachanga Boys

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