Expedia Lets You Create Beautiful Music Using YouTube Clips From Around the World

Project Involves 16 Different Musicians From Diverse Nations

Published On
Jun 05, 2017

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Expedia U.K. has created a site where people can mix different YouTube video clips of musicians around the world to make their own track.

The site, World in Tune, consists of 16 YouTube videos featuring players of instruments from harps to synthesizers, from locations including Venezuela, Korea, Turkey, Sri Lanka, Portugal and Nigeria as well as the U.S., U.K. and Canada. Viewers can layer the tracks on top of each other, choosing any order and bringing different instruments in at any time.

Digital agency Verve Search (which earlier this year created a VR experience on Norway's Flam Railway for Expedia) conceived the project and says the inspiration behind it was "to bring people together at a time when others are building walls and defining boundaries."

To create it, Verve worked with composer and producer Daniel Land, inviting musicians to submit YouTube videos of themselves playing their chosen instrument for two or three minutes. All that was specified was the key and some rough guidelines of what to play. The contributors include Nigerian pianist Benafa David Zitu, Malaysian uilleann pipe player Faliq Auri, and Sri Lankan sitarist Chitrinie Nirupama.

Credits

Date
Jun 05, 2017
Brand:
Expedia (UK)
Client:
Expedia (UK)
Agency:
Verve Search

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