Uploading the receipt in Expensify’s Super Bowl ad could win you a $200,000 Ice Car

Big Game spot offers up 2 Chainz' slick wheels as the big prize

Published On
Jan 29, 2019

Editor's Pick

Earlier, to tease its upcoming Super Bowl appearance, expense management platform Expensify debuted “Expensify This,” a music video starring rapper 2 Chainz and actor Adam Scott. It was billed as “the first music video you can expense” and encouraged viewers to take pictures of and upload receipts that appeared in the film for a chance to win cash and some of the goods also featured--like a gold jet ski or a diamond-covered football.

Expensify’s 30-second ad appearing during the Super Bowl's second quarter follows the same format--snap at pic and upload--but here, the big prize is for the taking. The receipt shows up about 25-seconds in, and if you upload it to the app, you’ll discover you’ve entered for a chance to win 2 Chainz’ “Ice Car” that appears in the ad, worth more than $200,000.  (Try it, it already works.)

New York agency JohnXHannes, the shop behind Squarepace's Emmy-winning big game ad starring John Malkovich, conceived the campaign.

Credits

Date
Jan 29, 2019
Client:
Expensify
Agency:
JohnXHannes-New York

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Project Type