Playstation Plus' New Advert is for Gamers Who Have Friends
BBH Spot Shows How Immersive Games Can Be
Feb 24, 2014
Real-life meets games -- many of them -- in this fun, energetic spot via BBH New York for Playstation Plus, Sony's subscription service for its gaming console. The spot starts off with a young man waking up to devastation, only to find his friends are already there, urging him to hurry up and get his head in the game. What ensues are some high-octane action sequences showing the group go from scenario to scenario, game to game. The spot is aimed squarely at gamers who want to compete with and against their friends and family -- a nice change from the "lonely and friendless gamer" rhetoric we've come to expect.