Honda Civic : The Experiment
Puzzle pieces.
Published On
Nov 21, 2011
Editor's Pick
W+K London, B-Reel and Honda Civic are feeling experimental. They invite you to try to find the right combination for the new Civic's rear suspension -- just like Honda engineers did -- but in an HTML5 browser game. The game challenges players to create chain reactions by placing pop-up windows in the right sequence. Each placement triggers off different chain reactions, creating thousands of permutations. After getting through six levels users can create their own chains then challenge their friends.
Credits
- Date
- Nov 22, 2011
- Brand :
- Honda Civic
- Client :
- Honda Civic
- Agency :
- Wieden & Kennedy-London
- Creative :
- Lisa Jelliffe
- Creative :
- Kirsten Rutherford
- Producer :
- Dominic Tunon
- Creative Director :
- Chris Groom
- Creative Director :
- Sam Heath
- Interactive Creative Director :
- Gavin Gordon-Rogers
- Interactive Creative Director :
- Andy Cameron
- Designer :
- Chris Welsby
- Creative Technologist :
- Mike Tucker
- Executive Creative Director :
- Tony Davidson
- Executive Creative Director :
- Kim Papworth
- Agency Planner :
- Kevin Chesters
- Production Company :
- B-Reel
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Project Type