Jordan Brand : Explosive Water Projections- Best of 2011 PD #10

He walks on water.

Published On
Oct 20, 2011

Editor's Pick

W+K and Carmelo Anthony launched the Jordan Melo M8 in an explosive way from Pier 54 in New York City earlier this year. While rap star Nas performed for a crowd of 2,500 people, a three-storey-tall Melo projection appeared, that dribbled, dunked and walked -- all on the Hudson River. A Melo stunt-double also rappelled into the river from a helicopter -- and finally, Melo himself appeared on stage, encouraging participants to play games for a chance to win prizes.

Those not in attendance could also watch the spectacle live across multiple browser windows at a special site. Read more about the stunt in behind the work.

Credits

Date
Oct 21, 2011
Agency :
Wieden & Kennedy - New York
Creative Director :
Andy Ferguson
Creative Director :
Brandon Mugar
Copywriter :
Eric Steele
Art Director :
Azsa West
Senior Producer :
Dan Blaney
Digital Producer :
Brandon Kaplan
Executive Creative Director :
Ian Reichenthal
Head of Content Production :
Gary Krieg
Production Company :
Klip Collective
Director :
Pier Nicola D'Amico
Director, Photography :
Pier Nicola D'Amico
Executive Producer :
Pier Nicola D'Amico
Executive Producer :
Michelle Barbieri
Line Producer :
Anthony Moschini
Creative Director :
Ricardo Rivera
Director, Production :
Phil Erney
Animation Effects :
Monogram
Installation :
Josh James
Music :
Human Music NY
Sound Company :
Human Music NY
Composer :
Mike MacAllister
Sound Designer :
Brian Emrich
Producer :
James Wells
Mix Company :
Sonic Union
Mixer :
Steve Rosen
Event Production :
Revelant
Production Company :
Show Cobra
Director :
Matt Boyd
Executive Producer :
Jason Ross
Editor :
Dom Whitworth
Producer :
Kate Susman
Director, Production :
Bryan Walters
Brand :
Jordan Brand
Client :
Jordan Brand
Executive Creative Director :
Scott Vitrone
User Experience Designer :
Kate Bauer
Assistant Director, Interactive Production :
Marc Maleh
Interactive Senior Producer :
Brandon Kaplan
Associate Interactive Producer :
Hana Marie Newman
Senior Joint Producer :
Michelle Carman
Creative :
Eric Harnden
Creative :
Eric Schoenbrunn
Tech Director :
Husani Oakley
Tech Lead :
Sunny Nan

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Project Type