Jordan Brand : Explosive Water Projections- Best of 2011 PD #10
He walks on water.
Published On
Oct 20, 2011
Editor's Pick
W+K and Carmelo Anthony launched the Jordan Melo M8 in an explosive way from Pier 54 in New York City earlier this year. While rap star Nas performed for a crowd of 2,500 people, a three-storey-tall Melo projection appeared, that dribbled, dunked and walked -- all on the Hudson River. A Melo stunt-double also rappelled into the river from a helicopter -- and finally, Melo himself appeared on stage, encouraging participants to play games for a chance to win prizes.
Those not in attendance could also watch the spectacle live across multiple browser windows at a special site. Read more about the stunt in behind the work.
Credits
- Date
- Oct 21, 2011
- Agency :
- Wieden & Kennedy - New York
- Creative Director :
- Andy Ferguson
- Creative Director :
- Brandon Mugar
- Copywriter :
- Eric Steele
- Art Director :
- Azsa West
- Senior Producer :
- Dan Blaney
- Digital Producer :
- Brandon Kaplan
- Executive Creative Director :
- Ian Reichenthal
- Head of Content Production :
- Gary Krieg
- Production Company :
- Klip Collective
- Director :
- Pier Nicola D'Amico
- Director, Photography :
- Pier Nicola D'Amico
- Executive Producer :
- Pier Nicola D'Amico
- Executive Producer :
- Michelle Barbieri
- Line Producer :
- Anthony Moschini
- Creative Director :
- Ricardo Rivera
- Director, Production :
- Phil Erney
- Animation Effects :
- Monogram
- Installation :
- Josh James
- Music :
- Human Music NY
- Sound Company :
- Human Music NY
- Composer :
- Mike MacAllister
- Sound Designer :
- Brian Emrich
- Producer :
- James Wells
- Mix Company :
- Sonic Union
- Mixer :
- Steve Rosen
- Event Production :
- Revelant
- Production Company :
- Show Cobra
- Director :
- Matt Boyd
- Executive Producer :
- Jason Ross
- Editor :
- Dom Whitworth
- Producer :
- Kate Susman
- Director, Production :
- Bryan Walters
- Brand :
- Jordan Brand
- Client :
- Jordan Brand
- Executive Creative Director :
- Scott Vitrone
- User Experience Designer :
- Kate Bauer
- Assistant Director, Interactive Production :
- Marc Maleh
- Interactive Senior Producer :
- Brandon Kaplan
- Associate Interactive Producer :
- Hana Marie Newman
- Senior Joint Producer :
- Michelle Carman
- Creative :
- Eric Harnden
- Creative :
- Eric Schoenbrunn
- Tech Director :
- Husani Oakley
- Tech Lead :
- Sunny Nan
Need a credit fix? Contact the Creativity Editors
Project Type
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