Jordan Brand : Explosive Water Projections- Best of 2011 PD #10

He walks on water.

Published On
Oct 21, 2011

Editor's Pick

W+K and Carmelo Anthony launched the Jordan Melo M8 in an explosive way from Pier 54 in New York City earlier this year. While rap star Nas performed for a crowd of 2,500 people, a three-storey-tall Melo projection appeared, that dribbled, dunked and walked -- all on the Hudson River. A Melo stunt-double also rappelled into the river from a helicopter -- and finally, Melo himself appeared on stage, encouraging participants to play games for a chance to win prizes.

Those not in attendance could also watch the spectacle live across multiple browser windows at a special site. Read more about the stunt in behind the work.

Credits

Date
Oct 21, 2011
Agency:
Wieden & Kennedy-New York
Creative Director:
Andy Ferguson
Creative Director:
Brandon Mugar
Copywriter:
Eric Steele
Art Director:
Azsa West
Senior Producer:
Dan Blaney
Digital Producer:
Brandon Kaplan
Executive Creative Director:
Ian Reichenthal
Head of Content Production:
Gary Krieg
Production Company:
Klip Collective
Director:
Pier Nicola D'Amico
Director, Photography:
Pier Nicola D'Amico
Executive Producer:
Pier Nicola D'Amico
Executive Producer:
Michelle Barbieri
Line Producer:
Anthony Moschini
Creative Director:
Ricardo Rivera
Director, Production:
Phil Erney
Animation Effects:
Monogram
Installation:
Josh James
Music:
Human Music NY
Sound Company:
Human Music NY
Composer:
Mike MacAllister
Sound Designer:
Brian Emrich
Producer:
James Wells
Mix Company:
Sonic Union
Mixer:
Steve Rosen
Event Production:
Revelant
Production Company:
Show Cobra
Director:
Matt Boyd
Executive Producer:
Jason Ross
Editor:
Dom Whitworth
Producer:
Kate Susman
Director, Production:
Bryan Walters
Brand:
Jordan Brand
Client:
Jordan Brand
Executive Creative Director:
Scott Vitrone
User Experience Designer:
Kate Bauer
Assistant Director, Interactive Production:
Marc Maleh
Interactive Senior Producer:
Brandon Kaplan
Associate Interactive Producer:
Hana Marie Newman
Senior Joint Producer:
Michelle Carman
Creative:
Eric Harnden
Creative:
Eric Schoenbrunn
Tech Director:
Husani Oakley
Tech Lead:
Sunny Nan

Need a credit fix? Contact the Creativity Editors

Project Type