Ah, finally, the hero we all need -- and deserve. The protagonist of Colenso BBDO's hilarious spot for New Zealand beer Export Gold is a true-blue fire-fighting town savior, who, thanks to an eerily good connection with his trusty dog, figured out that there was a fire at the "Old Well," and sped off to go and put it out -- never mind the fact that he was in the middle of his chores. Except, there certainly seem to be a lot of fires at that well. We just wonder if his fate will go the way of the boy who cried "Wolf!" over, and over again.
The spot also features a weirdly catchy jingle and was directed by Finch's Nick Ball.