Smell Like Fried Chicken With KFC's Extra Crispy Sunscreen
George Hamilton's 'Extra Crispy' Colonel Promotes the (Real) Giveaway
Aug 22, 2016
Labor Day weekend should smell interesting this year, as KFC gives away supplies of a fried-chicken scented suncreen.
The company today launched a hilarious video, once again featuring perma-tanned actor George Hamilton as the Extra Crispy Colonel, promoting the sunscreen. But it's not a joke -- it really does exist. From today, 3,000 bottles of SPF 30 Extra Crispy Sunscreen will be available online (for a free bottle, visitors must fill out a request form at the website.) KFC's PR agency Edelman created the concept and produced the sunscreen, while Wieden & Kennedy created the label and video.