Wrigley's Extra Recreates Its 'Sarah and Juan' Love Story With Real-Life Couple
Valentine's Film Follows Last Year's Epic Romance
Editor's Pick
Wrigley's Extra gum had us all bawling last year with The Story of Sarah and Juan, an epic love story about a couple who fall in love, part and reunite. That followed another tear-jerker, a touching father-daughter tale, in 2013, by the same agency, Energy BBDO.
Energy's latest heartstring-tugger is a docu-style spot that brings together a real-life couple, Jessica and Marcus, for a "Sarah and Juan"-style tale of love. It tells the story single windowed mother Jessica, and single father Marcus, who have known each other from kindergarten, and have found love second time around.
As in the original ad, it follows their romance in snippets--which Marcus and the pair's children illustrate on gum-wrappers, much in the style that Juan did in the original film. And, if you saw the first ad, you'll easily guess how the rest of this one plays out.
While not perhaps such an overt weepie as the fictional spot, it's a touching piece that will probably strike a chord with plenty of people who've found that first love need not be your only love.
The ad was directed by Sanctuary's Natalie Rae Robison and came out over the Valentine's weekend.
Credits
- Date
- Feb 16, 2016
- Brand :
- Wrigley
- Client :
- Wrigley
- Agency :
- Energy BBDO
- Senior Vice President/Executive Creative Director :
- Andrs Ordez
- Vice President/Creative Director :
- Pedro Prez
- Vice President/Creative Director :
- Josh Gross
- Illustrator :
- Mya Pagn
- Director, Integrated Production :
- Rowley Samuel
- Executive Producer :
- John Pratt
- Producer :
- Shobin Mathew
- Director, Music Production :
- Daniel Kuypers
- Managing Director :
- Jeff Adkins
- Client Services Director :
- Lianne Sinclair
- Account Director :
- Erin Welsh
- Senior Account Executive :
- Brittany Peskind
- Account Executive :
- Katheryn Batista
- Group Planning Director :
- Elke Anderle
- Director, Digital Strategy :
- Zach Graham
- Production Company :
- Sanctuary
- Director :
- Natalie Rae Robison
- Director, Photography :
- Kelly Jefferey
- Line Producer :
- Dennis Beier
- Executive Producer :
- Preston Lee
- Finish :
- Method Studios
- Colorist :
- Tyler Roth
- Music Track :
- "Can't Help Falling in Love"
- Vocals :
- Haley Reinhart
- Piano :
- Casey Abrams
- Record Label :
- ole Media Management L.P.
- Audio Producer :
- Whiz Bang
- Audio Post :
- Sarah Krohn
- Audio Post Producer :
- Maria Hinders
- Executive Producer :
- Mitch Monzon
- Editorial Company :
- Beast Editorial
- Editor :
- Angelo Valencia
- Assistant Editor :
- Melissa Weinmann
- Senior Producer :
- Lauren Roth
- Executive Producer :
- Peter Hullinger
- Visual Effects :
- The Mill
- Design Lead :
- Matt Darnall
- Design Artist :
- Adrian Navarro
- 2D Lead :
- Randy McEntee
- 2D Artist :
- Michael Sarabia
- Head of Production :
- Andrew Sommerville
- Producer :
- Adam Battista
- Producer :
- Grace Tober
- Color :
- Company 3
- Artist :
- Ryan Wood
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