: Extreme Booking

Book at any height.

Published On
Sep 06, 2011

Editor's Pick

How quickly can you book a hotel? To promote's new app, Y&R Chicago got a daredevil to book a getaway while freefalling from 15,000 feet. The shop enlisted sportsman JT Holmes to jump out of a plane with an iPhone, book the hotel while falling, and land at the hotel he just booked at.


Sep 07, 2011
Brand :
Client :
Agency :
Young & Rubicam-Chicago
Chief Creative Officer :
Bob Winter
Creative Director :
Sonya Grewal
Director, Digital :
Matt Witt
Head of Integrated Production :
Brian Smego
Agency Producer :
Peter Hullinger
Associate Creative Director, Art Director :
Richard Fischer
Associate Creative Director, Copywriter :
Evan Thompson
Director/DOP :
Jerry Dugan
Aerial Cinematographer :
Joe Jennings
Executive Producer :
Eric Berkowitz
Executive Producer :
Persis Koch
Senior Producer/Post Producer :
Andrea Papazoglou
Line Producer :
Erika Frick
Production Company :

Need a credit fix? Contact the Creativity Editors

Project Type