Optical Store's Branding Doubles as a Workout for Your Eyes

Beautiful Design Is Useful Too

Published On
Oct 27, 2015

Editor's Pick

Russian eyecare retailer Culturavision recently debuted a new branding system that actually doubles as a workout for customers' eyes.

Agency Red Pepper developed the company identity, which draws its designs from real eye-care exercises that patients can use to maintain proper visual health. Culturavision's packaging, collateral, point of sales and branding all feature patterns reflecting eye movements patients can practice to help improve or maintain their vision and reduce eye stress.

So while the design is easy on the eyes, it makes them work hard too.

According to the agency's Chief Creative Danil Golavonov, the campaign brief was to build a loyal relationship with the brand's premium and upper-middle class consumer targets through design communication.


Oct 27, 2015
Cultura Vision
Cultura Vision
Red Pepper
Chief Creative Officer:
Danil Golovanov
Creative Director:
Ivan Sosnin
Art Director:
Julia Uzkih
Art Director:
Natalya Kotovskaya
Alena Podgornaya
Dinara Keksina
Yana Shmailova
Project Manager:
Darya Lunegova
Case Study:
Evgeny Kharchenko
Music Track:
Track Artist:
Gilligan Moss

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