Sydney Street is Transformed Into Tornado Alley in Stunt for 'Into the Storm'

Plasma Screen Within Poster Shows Realistic Storm Scene

Published On
Sep 02, 2014

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Pedestrians in Sydney's Chinatown were surprised this week by an augmented reality stunt that appeared to show a tornado roaring towards them down the very street they were on.

The stunt, for the tornado disaster movie "Into the Storm," appeared on 64-inch plasma screen. On-screen, what seems to be a static poster for the new movie suddenly began to flutter loose in a progressively rising wind. As the poster was "ripped away" from the frame, and was caught up in the violent gusts, viewers saw a realistic storm scene coming towards them down the street.

Sequences included a lamp post falling onto a group of people across the street and a car being flipped up into the air and thrown into the display, leaving the screen with a large crack. When the tornado finally moved on, the devastated "street" was left with overturned cars and burning buildings.

Augmented reality specialist Grand Visual conceived and produced the stunt for Roadshow Films, the movie's Australian distributor; OMD was responsible for booking media through JCDecaux Australia.

Credits

Date
Sep 02, 2014
Brand:
Into the Storm/Roadshow Films
Client:
Into the Storm/Roadshow Films
Augmented Reality Production Company:
Grand Visual

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