Little Caesars' Floating Heads 'Surprise' You in Facebook Canvas Campaign

Quirky Interactive Ad Evolved From Facebook Canvas 'Hackathon'

Published On
May 26, 2016

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Little Caesars' floating heads return in a Facebook Canvas campaign for the brand, encouraging users to press buttons for "surprises," and leading them through a series of multimedia interactions.

Facebook recently held a "Canvas Hackathon" for agencies and marketers and the campaign, by Barton F. Graf, evolved from that. In the brand's typically teasing style, the interactive experience tempts users in with a big button marked "Do Not Press." Users can then tilt and swipe the screen to see the floating heads in more and more quirky and hilarious styles.