Little Caesars' Floating Heads 'Surprise' You in Facebook Canvas Campaign
Quirky Interactive Ad Evolved From Facebook Canvas 'Hackathon'
By
Alexandra Jardine
Published On
May 26, 2016
Editor's Pick
Little Caesars' floating heads return in a Facebook Canvas campaign for the brand, encouraging users to press buttons for "surprises," and leading them through a series of multimedia interactions.
Facebook recently held a "Canvas Hackathon" for agencies and marketers and the campaign, by Barton F. Graf, evolved from that. In the brand's typically teasing style, the interactive experience tempts users in with a big button marked "Do Not Press." Users can then tilt and swipe the screen to see the floating heads in more and more quirky and hilarious styles.
Credits
- Date
- May 26, 2016
- Brand :
- Little Caesars
- Client :
- Little Caesars
- Agency :
- Barton F. Graf-New York
- Chief Creative Officer :
- Gerry Graf
- Chief Executive Officer :
- Barney Robinson
- Chief Strategy Officer :
- Laura Janness
- Executive Creative Director :
- Scott Vitrone
- Creative Director :
- Matt Moore
- Creative Director :
- Jonathan Vingiano
- Art Director :
- Van Gould
- Copywriter :
- Chris Sheldon
- Creative Technologist :
- Owen Weeks
- Head of Production :
- Josh Morse
- Producer :
- Cameron Farrell
- Account Director :
- Kate Callander
- Account Supervisor :
- Carly Wallace
- Social Strategist :
- Lynn Chu
- Head of Business Affairs :
- Jennifer Pannent
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Project Type
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