Facebook makes it a lot more difficult to turn your phone off with its debut of Home, showcased here in the brand's first TV ad, created out of Wieden + Kennedy Portland and directed by MJZ's Fredrik Bond. In the new spot, a guy on what could have been a boring business trip keeps the excitement of his friends and family close by--and manages to irritate flight attendants, with the help of the new service.
The spot takes a markedly humorous turn compared to its previous, more poetic effort out of Wieden, which likened the social network to chairs. It launched on Facebook and aired during the Final Four games on CBS this weekend. More spots will follow in the comings weeks. Read more about the launch effort on Adage.com.