'You Are Someone's Friend': Watch Facebook's First-Ever Campaign for the Japanese Market

Online and Out-of-Home Ad From W&K Wonders If Your Friend Is Thinking About You Too

Published On
Oct 17, 2014

Editor's Pick

Here's a first look at Facebook's first-ever campaign for the Japanese market, created by Wieden & Kennedy Tokyo. Called "You Are Someone's Friend," it's just launched online, on video screens at train stations -- including a five-screen installation at the famous Shibuya Crossing just outside Tokyo's Shibuya Station -- and on Facebook Japan. It was directed by Oscar-nominee Zachary Heinzerling and features a voiceover by the actor Ryo Katsuji.


Oct 17, 2014
Facebook Japan
Facebook Japan
Zachary Heinzerling
Wieden & Kennedy-Tokyo

Need a credit fix? Contact the Creativity Editors

Project Type