Australian energy drink V is encouraging young Swedes to "face rape" each other on Facebook, in a campaign by Jung von Matt. The guarana-based brand is trying to reinforce it's easy-going Aussie roots with the Switcheroo app, and is offering a trip to Australia as a prize for the funniest post.
To take part, users must log into Facebook and choose a friend to switch profiles with. If the friend accepts, they then have an hour each post five times on each other's walls. They can post whatever they like, but do not get access to each other's privacy settings or passwords, so when the hour is up, they can't continue with the 'frape'.