This Wine Brand Is Using a Totally Obnoxious Vineyard Owner as Its Pitchman
Charles Faircloth Exists to Highlight Onehope Wines' Philanthropy
Editor's Pick
Here's a brave approach for a wine brand: an ad presented by a thoroughly obnoxious vineyard owner who also happens to be a terrible pitchman.
But the (fictional) winemaker, Charles Faircloth, is there for a reason: to highlight Onehope Wines' philanthropic approach to its own winemaking. The creation of agency Erich & Kallman, he delivers a great script about his privileged lifestye -- lines include "I built my own internet just so I don't have to see posts from all the weirdos" -- as well as some madly outrageous ideas, like dressing servants as giant chess pieces, so he can have a giant chessboard in his backyard.
Eventually, Faircloth gets around to half-heartedly promoting Onehope Wines, which donates meals to people in need for every dollar you spend. The fact that he's totally bored by this idea is, of course, designed to highlight Onehope's own very different philosophy.
The online spot was directed by Aaron Stoller of Biscuit Filmworks.
Credits
- Date
- Nov 03, 2016
- Agency :
- Erich & Kallman
- Brand :
- ONEHOPE Wines
- Client :
- ONEHOPE Wines
- Creative Director :
- Eric Kallman
- Managing Director :
- Steve Erich
- Head of Account :
- Kate Higgins
- Producer :
- Jill Garrison
- Production Company :
- Biscuit Filmworks
- Director :
- Aaron Stoller
- Managing Director :
- Shawn Lacy
- Executive Producer :
- Holly Vega
- Producer :
- Peter Owen
- Head of Production :
- Rachel Glaub
- Director, Photography :
- Bryan Newman
- Editorial Company :
- ARCADE
- Editor :
- Jeff Ferruzzo
- Producer :
- Gavin Carroll
- Graphics :
- Central Office
- Designer :
- Max Erdenberger
- Original Music, Sound Design and Mix :
- Barking Owl
- Executive Producer/Creative Director :
- Kelly Bayett
- Composer :
- Houston Fry
- Mixer :
- Patrick Navarre
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