Ever turned on the shower to mask embarrassing noises in the bathroom? Apparently, it's a common occurrence among couples, particularly those with paper-thin bathroom walls. So, for World Water Day, Brazilian sustainability institute Akatu and agency Leo Burnett Tailor Made created an app that makes the shower noise for you. At the end of your Fake Shower, you receive notification of how many gallons of water were not wasted by using the app.
The concept should be a familiar one for Japanese potty users. Noisemakers that create faux-flushing sounds are a standard feature of bathroom stalls and toilets in Japan, so the country has been conserving water, politely, for ages.