Akatu : Fake Shower
Don't waste water to cover up noises.
Published On
Mar 21, 2012
Editor's Pick
Ever turned on the shower to mask embarrassing noises in the bathroom? Apparently, it's a common occurrence among couples, particularly those with paper-thin bathroom walls. So, for World Water Day, Brazilian sustainability institute Akatu and agency Leo Burnett Tailor Made created an app that makes the shower noise for you. At the end of your Fake Shower, you receive notification of how many gallons of water were not wasted by using the app.
The concept should be a familiar one for Japanese potty users. Noisemakers that create faux-flushing sounds are a standard feature of bathroom stalls and toilets in Japan, so the country has been conserving water, politely, for ages.
Credits
- Date
- Mar 22, 2012
- Brand :
- Akatu
- Client :
- Akatu
- Agency :
- Leo Burnett Tailor Made - Brazil
- Creative Director :
- Ruy Lindenberg
- Art Director :
- Murilo Melo
- Copywriter :
- Julio D'Alfonso
- Agency Producer :
- Celso Groba
- Agency Producer :
- Fernanda Moura
- Agency Producer :
- Marcelinho Romero
- Agency Producer :
- Camila Aquilo
- Agency Producer :
- Rafael Messias
- Client Approval :
- Helio Mattar
- Client Approval :
- Ana Wilheim
- Client Approval :
- Ludmila Frateschi
- Mobile Agency :
- PorQueNao?
- Brand Manager :
- Igor Saraiva
- Brand Manager :
- Vincius Porto
- Designer :
- Carlos de Lemos
- Designer :
- Carol Saravalli
- UX Designer :
- Raphael Lopes
- Project Manager :
- Marco Julio
- Production :
- Vagalume Animation Studios
- Director :
- Heber Conde
- Art Direction :
- Heber Conde
- Art Direction :
- Thiago Almeida
- Composition :
- Yohann da Geb e Heber Conde
- Rigging :
- Luciano Nazario.
- Modeling :
- Bruno Hakk Coimbra
- Illustrator :
- Thiago Almeida
- Brand Manager :
- Thiago Fogaca
- Sound Producer :
- Ale Marcondes
- Sound Production :
- S de Samba
- Maestro :
- Henrique Nicolau
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