Akatu : Fake Shower

Don't waste water to cover up noises.

Published On
Mar 21, 2012

Editor's Pick

Ever turned on the shower to mask embarrassing noises in the bathroom? Apparently, it's a common occurrence among couples, particularly those with paper-thin bathroom walls. So, for World Water Day, Brazilian sustainability institute Akatu and agency Leo Burnett Tailor Made created an app that makes the shower noise for you. At the end of your Fake Shower, you receive notification of how many gallons of water were not wasted by using the app.

The concept should be a familiar one for Japanese potty users. Noisemakers that create faux-flushing sounds are a standard feature of bathroom stalls and toilets in Japan, so the country has been conserving water, politely, for ages.


Mar 22, 2012
Brand :
Client :
Agency :
Leo Burnett Tailor Made - Brazil
Creative Director :
Ruy Lindenberg
Art Director :
Murilo Melo
Copywriter :
Julio D'Alfonso
Agency Producer :
Celso Groba
Agency Producer :
Fernanda Moura
Agency Producer :
Marcelinho Romero
Agency Producer :
Camila Aquilo
Agency Producer :
Rafael Messias
Client Approval :
Helio Mattar
Client Approval :
Ana Wilheim
Client Approval :
Ludmila Frateschi
Mobile Agency :
Brand Manager :
Igor Saraiva
Brand Manager :
Vincius Porto
Designer :
Carlos de Lemos
Designer :
Carol Saravalli
UX Designer :
Raphael Lopes
Project Manager :
Marco Julio
Production :
Vagalume Animation Studios
Director :
Heber Conde
Art Direction :
Heber Conde
Art Direction :
Thiago Almeida
Composition :
Yohann da Geb e Heber Conde
Rigging :
Luciano Nazario.
Modeling :
Bruno Hakk Coimbra
Illustrator :
Thiago Almeida
Brand Manager :
Thiago Fogaca
Sound Producer :
Ale Marcondes
Sound Production :
S de Samba
Maestro :
Henrique Nicolau

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