Typically, falling through the sky is our idea of a nightmare, but Target makes it look like a dream, in this stylish spot out of Partners & Spade and directed by Patrick Daughters. Free-floating models drift through the sky and slip gracefully into the retailer's wares before landing at an autumn dinner table.

See more about the complex, but effortless-looking effects in the behind the scenes video here, and more on the campaign concept in this film.