Target : Falling for
Autumn dreamscape.
Published On
Sep 27, 2012
Editor's Pick
Typically, falling through the sky is our idea of a nightmare, but Target makes it look like a dream, in this stylish spot out of Partners & Spade and directed by Patrick Daughters. Free-floating models drift through the sky and slip gracefully into the retailer's wares before landing at an autumn dinner table.
See more about the complex, but effortless-looking effects in the behind the scenes video here, and more on the campaign concept in this film.
Credits
- Date
- Sep 28, 2012
- Brand :
- Target
- Client :
- Target
- Agency :
- Partners & Spade
- Director :
- Patrick Daughters
- Production Company :
- The Directors Bureau
- Visual Effects :
- MPC LA
- Visual Effects Supervisor :
- Ryan Knowles
- Producer :
- Chris Harlowe
- Telecine :
- MPC LA
- Colorist :
- Mark Gethin
- Editorial :
- Final Cut
- Editor :
- Stephen Berger
- Producer :
- Jennifer Miller
- Executive Producer :
- Saima Awan
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Project Type