Skoda : The Family Composer

Skoda helps find the father of your children.

Published On
Jul 08, 2011

Editor's Pick

We've heard of brands getting into dating sites, but here's a site that actually promises to find you the perfect future co-parent.

Aiming to reach a younger target audience who are just about to start families and will soon have to think about getting a new car, Skoda has launched a website, The Family Composer.

Visitors log in via Facebook and music streaming service Spotify, and find their musical soulmate via shared interest in music �" ie. the ideal person to start a family with. Once they've found someone they are interested in, they can invite them on a test driving date in one of Skoda's family cars. The rest, at least Skoda is hoping, could be history.

Credits

Date
Jul 08, 2011
Brand:
Skoda
Client:
Skoda
Agency:
DDB-Stockholm
Copywriter:
Tove Eriksen Hillblom
Art Director:
Ted Mellstrom
Art Director:
Tomas Jonsson
Web Design:
Sebastian Ramn
Production Manager/Web Producer:
Susanna Svedjeholm
Web Developer:
Anders Andersson
Web Developer:
Sebastian Ross
Flash Developer:
Joel Blanco Berg
Technical Director:
Andreas Anderson
Executive Creative Director:
Andreas Dahlqvist

Need a credit fix? Contact the Creativity Editors

Industry
Project Type