Skoda : The Family Composer
Skoda helps find the father of your children.
Published On
Jul 07, 2011

Editor's Pick
We've heard of brands getting into dating sites, but here's a site that actually promises to find you the perfect future co-parent.
Aiming to reach a younger target audience who are just about to start families and will soon have to think about getting a new car, Skoda has launched a website, The Family Composer.
Visitors log in via Facebook and music streaming service Spotify, and find their musical soulmate via shared interest in music �" ie. the ideal person to start a family with. Once they've found someone they are interested in, they can invite them on a test driving date in one of Skoda's family cars. The rest, at least Skoda is hoping, could be history.
Credits
- Date
- Jul 08, 2011
- Brand :
- Skoda
- Client :
- Skoda
- Agency :
- DDB-Stockholm
- Copywriter :
- Tove Eriksen Hillblom
- Art Director :
- Ted Mellstrom
- Art Director :
- Tomas Jonsson
- Web Design :
- Sebastian Ramn
- Production Manager/Web Producer :
- Susanna Svedjeholm
- Web Developer :
- Anders Andersson
- Web Developer :
- Sebastian Ross
- Flash Developer :
- Joel Blanco Berg
- Technical Director :
- Andreas Anderson
- Executive Creative Director :
- Andreas Dahlqvist
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Industry
Project Type
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