Skoda : The Family Composer

Skoda helps find the father of your children.

Published On
Jul 07, 2011
The Family Composer

Editor's Pick

We've heard of brands getting into dating sites, but here's a site that actually promises to find you the perfect future co-parent.

Aiming to reach a younger target audience who are just about to start families and will soon have to think about getting a new car, Skoda has launched a website, The Family Composer.

Visitors log in via Facebook and music streaming service Spotify, and find their musical soulmate via shared interest in music �" ie. the ideal person to start a family with. Once they've found someone they are interested in, they can invite them on a test driving date in one of Skoda's family cars. The rest, at least Skoda is hoping, could be history.