A family puts the decorations away early, for good reason, in this touching Christmas ad

Dept crafts a lovely tale for online retailer Bol about when the holiday season is just a little too overwhelming

Published On
Dec 06, 2023
An older man putting away an inflatable Santa

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The holiday season can be a lot—sometimes, it’s best to cut things short.

That’s the message in a touching new Christmas ad from agency Dept for Dutch online retailer Bol. At the outset, we meet an older couple who are packing away their holiday decorations, even though the big day has yet to arrive.

They also stroll around the neighborhood giving out special electric sockets. All becomes clear halfway through the spot, as we see their action are really a true act of kindness and love at the holidays.


“There are incredibly diverse ways to celebrate the upcoming holidays,” said Chung Hwa Chao, brand communications marketer at Bol. “Christmas is rich in quirky customs that involve origin, personality and traditions, so it was important for us to tell a story celebrating those for whom the Christmas madness might feel a bit different.” 

“During Christmas, you often put in a little extra effort for the people you love,” added Tim Menko, associate creative director at Dept. “Our grandparents are no exception, as these Christmas enthusiasts go all out for their sensory-sensitive granddaughter. This makes for a touching film with that typical and delightful Bol twist.”


Dec 06, 2023
Client :
Agency :
Brand Communications Marketeer :
Chung Hwa Chao
Brand Communications Manager :
Sophie Heeringa
Brand Communications Manager :
Niels Moes
Brand Strategy & Communications Manager :
Danielle Snoeij
Marketing Director Ecommerce :
Fiona Vanderbroeck
Chief Marketing & Sustainability Officer :
Boukje Taphoorn
Director :
Rogier Hesp
Director :
Pink Rabbit
Director :
Ismael Heuvel
Media :
Dentsu Nederland
Media :
Edit :
Music :
Tom Tukker
Sound :
Online Adaptation :
Men in Green
Influencers :
Studio Samen
Marketing Consultant :
Family Blend
PR :
PR :

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