How bad batteries ruined a fantasy football fan's entire season
Wieden & Kennedy New York continues Duracell's 'Trust is Power' with a well-timed spot for draft devotees
Editor's Pick
In its latest ad, Duracell reminds you not to be left powerless in clutch moments--like during a high-stakes fantasy football draft. It happens to this poor sap who gambled on bargain batteries and because of it, ends up drafting a kicker (albeit a good one, the Baltimore Ravens' Justin Tucker) in the seventh round.
The seventh round! That's far too early, and a waste of a pick--as most fantasy football players would attest.
For the spot's protagonist, it's just one mistake, but one that goes on to haunt him for 16 long, painful weeks.
The spot is from Wieden & Kennedy New York and was directed by Matt Aselton of Arts & Sciences. The aforementioned kicker Tucker will also star in an upcoming PSA-style spot reminding fantasy fans to prep with the right batteries. (Note: One player on our staff takes issue with the new ad's premise: "Justin Tucker is actually the best kicker in the league, and well--sometimes to get the best, you have to draft in the 7th round," he argues.)
The work is the latest in Duracell's long-running "Trust is Power" campaign, which demonstrates the terrible consequences of using batteries that aren't coppertops.Whether it's getting locked out and having to deal with neighbors, sitting next to an annoying seatmate on a long-haul flight or dealing with toys that won't turn on for Christmas morning, the situation just keeps getting worse before Duracell makes everything better.
Credits
- Date
- Aug 08, 2018
- Producer :
- Pat Sullivan
- Mixer :
- Steve Rosen
- Mix Company :
- Sonic Union
- Producer :
- Alexandra Lubrano
- Colorist :
- Tom Poole
- Telecine Company :
- Company3
- Coordinator :
- Aaron Batista
- 2D Artist :
- Zavier Mojica
- 2D Artist :
- Jose Arauz
- 2D Flame Artist :
- Raul Ortego
- 2D Lead Flame Artist :
- Liz Yang
- VFX Shoot Supervisor :
- Matt Pascuzzi
- Producer :
- PJ Stegall
- Producer :
- Lily Tilton
- Executive Producer :
- Sarah Hiddlestone
- VFX Company :
- Framestore
- Producer :
- Fanny Cruz
- Executive Producer :
- Sila Soyer
- Cutting Assistant :
- Samuel Barden
- Editor :
- Dave Anderson
- Editorial Company :
- Arcade Edit
- Local Producer :
- Ian Webb
- Producer :
- Zoe Odlum
- Head of Production :
- Christa Skotland
- Executive Producer :
- Marc Marrie
- Managing Director :
- Mal Ward
- Director :
- Matt Aselton
- Local Service Company :
- Suneeva
- Production Company :
- Arts & Sciences
- Traffic Manager :
- Tina Wyatt
- Traffic Manager :
- Sonia Bisono
- Project Manager :
- Ava Rant
- Business Affairs :
- Michael Moronez
- Comms Planner :
- Stuart Augustine
- Account Executive :
- Jamie Robinson
- Management Supervisor :
- Meghan Mullen
- Account Director :
- Mike Welch
- Brand Strategist :
- Rachel Yoes
- Director of Brand Strategy :
- Dan Hill
- Producer :
- Alexey Novikov
- Executive Producer :
- Alison Hill
- Head of Integrated Production :
- Nick Setounski
- Art Director :
- Grant Mason
- Copywriter :
- Howard Finkelstein
- Creative Director :
- Stuart Jennings
- Creative Director :
- Eric Helin
- Executive Creative Director :
- Karl Lieberman
- Brand :
- Duracell
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