Fare Conversations - A Dinner Series

Published On
Jun 07, 2014
AA 20230531 WI Whole Foods Team Friday 3x2


The Los Angeles Whole Foods marketing team approached Team Friday to help them cleverly re-ignite more significant profiled partnerships in Los Angeles and help expand their presence in the LA food ecosystem. Our team developed “Fare Conversations,” - a dinner series that connected food influencers, decision-makers, and advocates from Ron Finley to KCRW’s Evan Kleiman to Homeboy Industries for a night of community discussions, story-telling, and impact. Five in-store partnerships were created, including a local hire initiative and targeted workshops that help local food entrepreneurs secure distribution. 

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