Fare Conversations - A Dinner Series

Published On
Jun 07, 2014
AA 20230531 WI Whole Foods Team Friday 3x2

Description

The Los Angeles Whole Foods marketing team approached Team Friday to help them cleverly re-ignite more significant profiled partnerships in Los Angeles and help expand their presence in the LA food ecosystem. Our team developed “Fare Conversations,” - a dinner series that connected food influencers, decision-makers, and advocates from Ron Finley to KCRW’s Evan Kleiman to Homeboy Industries for a night of community discussions, story-telling, and impact. Five in-store partnerships were created, including a local hire initiative and targeted workshops that help local food entrepreneurs secure distribution. 

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