As an established leader in frozen snacks, Farm Rich desired to expand the brand’s reach with the younger consumer set in order to ensure sustainable growth for years ahead.
Conquer recognized that the BDI/CDI indicated that the brand growth opportunity aligned with strong sports markets and affinities, particularly the Southeast region. Conquer took this insight and ran with it, all the way to the SEC. The result of the collaboration was a partnership with the SEC as the Official Frozen Snack Food Conference Sponsor. To date, Farm Rich is currently up 35% in sales and is a favorite among the youngest to the oldest football fanatics.